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To raise consumers' confidence

in Hong Kong's e-shops

Enquiry:

2866-8311 / qeshop@hkrma.org

 

To develop industry-wide standards and best practices for online retailing in Hong Kong

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To give recognition to quality e-shops

To raise consumers' confidence in Hong Kong's e-shops

SCHEME FEATURES

  • Well Recognized Organizer

  • Standardized Benchmarking Criteria

  • Independent Assessment Report

  • 10 Top E-Shop Awards to outstanding e-shops

3 PERSPECTIVES

01

OPERATOR'S TRUST & DEVELOPMENT

02

CUSTOMER

EXPERIENCE

03

CONTRACT

FULFILLMENT

4 KEY QUALITIES

OPERATION

INFORMATION

SERVICE

SYSTEM

STAGE OF ASSESSMENT

STEP 1
 
Complete a FREE E-Shop Health Check to get your e-shop quality report
STEP 2
Submit Online Application and settle payment
STEP 3
Receive a assessment report in 4 to 6 weeks
STEP 4
(PASS) Get your e-shop recognition logo and certification
(FAIL) Submit reassessment application
 
 

1. Quality E-Shop Recognition

  • E-shop who achieves 23 e-shop prerequisites would be recognized as "Quality E-Shop". (Applicable to Plan 1 & 2)

  • E-shop who attains 90% or above out of total score would be recognized as "Premium Quality E-Shop".(Applicable to Plan 2 only)

  • E-shop who achieves 13 e-shop prerequisites of e-Marketplace or Social Media would be recognized as "Quality e-Marketplace E-Shop" or "Quality Social Media E-Shop". (Applicable to Plan 3 only)

  • Recognized E-Shop would be granted a recognition logo, which used on its e-shop or promotional materials to raise consumers’ confidence, which is valid for 12 months starting from the date of recognition. 

  • Renewal is requited before the expiry date and use of expired logo is prohibited.

If you run an e-shop with a registered domain name and online check-out, you will get the following recognition logo if assessment is passed.

If you run an e-shop in e-Marketplace or Social Media (Facebook or Instagram), you will get the following recognition logo if assessment is passed.

2. "No Fakes Pledge" Scheme

  • The recognized e-shop of Member Company in retail business would be entitled to get free membership of No Fakes Pledge, a scheme established by the Intellectual Property Department.

  • The Intellectual Property Department reserves the final approval right.

  • Please CLICK HERE for details of "No Fakes Pledge" Scheme.

3. Web Accessibility Recognition

  • To encourage e-shop to be more accessible and friendly for person with disabilities, the scheme has incorporated assessment criteria of Web Accessibility in Full Assessment Plan.

  • E-shop who fulfills the criteria would be additionally awarded for a "Friendly Website Recognition" Logo, granted by Hong Kong Internet Registration Corporation Limited (HKIRC). The HKIRC reserves the final approval right.

  • Please CLICK HERE for details of Web Accessibility Recognition Scheme.

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T

TRUSTWORTHINESS

  • Sustainable business

  • Good reputation with good track record of sale

R

RECOGNIZED HARDWARE

  • Deployed on a trusted hosting platform or licensed software

  • Hosted in a certified data centre

U

USER-FRIENDLY

  • Quality online customer experience.

  • User-friendly interface with clear navigational menu

  • Smooth transaction process

S

SAFE

  • Provide PCI DSS Payment option(s)

  • SSL Secure Site to protect consumers' personal information and transaction

T

TIMELINESS

  • Timeliness delivery in good condition / good manner

  • Timeliness response with quality customer service

 
 

PARTICIPATION FEE

 

( i ) For e-shop with registered domain name and online check-out

Plan 1: Standard Assessment 

Assessment includes 23 e-shop prerequisites. E-shops who achieves all prerequisites would be recognized as "Quality E-Shop". "Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 1.

  • Retailer with physical outlet(s) - Member: HK$2,000 / Non-Member: HK$2,400

  • E-tailer (without physical outlet(s)) - Member: Free (For 1st Assessment Only) / Non-Member: HK$2,400

Plan 2: All-round Assessment

Detail assessment report covering 60+ e-shop assessment items will be provided. E-shop attained 90% or above out of total score would be recognized as "Premium Quality E-Shop".  Recognized e-shops, who pass in the 1st assessment, will enter "Top 10 Quality E-Shop Award" automatically.

  • Retailer with physical outlet(s) - Member: HK$3,000 / Non-Member: HK$2,400

  • E-tailer (without physical outlet(s)) - Member: HK$1,000 / Non-Member: HK$3,800

 

( ii ) For Social Media / e-Marketplace E-Shop

Plan 3: Social Media / e-Marketplace E-Shop Assessment 

Assessment includes 13 e-shop prerequisites of Social Media (Facebook / Instagram) or e-Marketplace (TaoBao, TMall, HKTVMall etc.).  E-shops who achieves all prerequisites would be recognized as "Quality e-Marketplace E-Shop" or "Quality Social Media E-Shop".  "Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 3.

  • Retailer with an e-shop on Social Media or e-Marketplace - Member: HK$680 / Non-Member: HK$880

( iii ) Re-assessment 

Participating e-shop, who fails the 1st assessment, is allowed to apply for re-assessment within three months with a maximum of two times upon the receipt of 1st assessment report.

  • Plan 1 & Plan 2 - Member: HK$1,500/time / Non-Member: HK$1,900/time

  • Plan 3 - Member: HK$500/time / Non-Member: HK$650/time

HKRMA Membership Special Offer

Special offers include HKRMA membership, No Fake Pledge Membership & Quality E-shop Recognition (Standard Assessment) in 2020.   For E-tailer who joins the Association after July for 1.5 years, only ONE free Standard Assessment is entitled either in that year or next year.

 

Please submit membership application and participation fee at the same time.  

  • E-tailer (Annual sales turnover of HK$10 million or below): HK$3,180

  • E-shop in e-Marketplace or Social Media (Annual sales turnover of HK$10 million or below or 1-2 physical outlets): HK$1,680​

 

CONTACT INFO

Tel: (852) 2866 8311

Email : admin@hkrma.org

Website : www.hkrma.org

Copyright © 2020 The Hong Kong Retail Management Association. All rights reserved.