智能零售

『智能零售』 學習中心

在瞬息萬變的創科發展推動下,全球零售市場正在以前所未有的速度急速轉型。協會在各方面不遺餘力,協助會員加快數碼轉型,推進全渠道零售,擴展其電子商貿業務。
本欄目為會員及零售商提供電子零售的最新發展趨勢,以抓緊電子商貿及全渠道銷售的機遇。

Latest E-tailing Trends

電子商務最新趨勢

2019 Important Trends for Online Shop 2019
網店重要趨勢
Trends That Are Shaping the Retail Space in Hong Kong
重塑香港零售業:最新趨勢與洞察

Basic on E-tailing

電子商務基礎知識

Analysis on the Latest E-tailing Trends*
剖析市場最新趨勢
Comparison on Different E-Shop Platform*
網店平台比較
How to Start an E-tailing Business*
開始成功電子商務的第一步
Set Up Online Ordering Process*
建立購物流程
Drive Traffic by Data Analytics*
運用數據分析
Keys to Quality E-Shop (Practical tips)*
從消費者角度看您的網店(實用貼士)
* Chinese version only 只提供中文版

Facebook Blueprint eLearning

Facebook Blueprint eLearning is a series of free, self-paced online courses and learning paths that retailers can take to learn more about advertising on Facebook and Instagram.
Facebook Blueprint eLearning是一系列免費自學在線課程,零售商可以通過這些此課程來了解有關Facebook和Instagram廣告的更多資訊。
Business營運
Facebook for Business: https://www.facebook.com/business
Facebook Success Stories: https://www.facebook.com/business/success
Facebook IQ: https://www.facebook.com/iq
Instagram for Business: https://business.instagram.com

Instagram Success Stories: https://business.instagram.com/success/

Advertising廣告

Messenger: https://messenger.fb.com/advertising

Ad Guide: https://www.facebook.com/business/ads-guide

Ad Policies: https://www.facebook.com/policies/ads/

Creative Hub: https://www.facebook.com/ads/creativehub/

Support支援

Quarterly product updates: https://www.facebook.com/business/m/whats-new

Business Support with Technical Issues: https://www.facebook.com/business/clientsupport

Support: https://www.facebook.com/business/resources

Customer Experience

顧客體驗

2019 APAC Retail Tech Trends to Shape the Customer Experience
2019 年 APAC 零售技術趨勢塑造客戶體驗
Digitising the Customer Journey through “Enterprise 4.0” 「企業 4.0」為零售體驗數碼轉型
Empowering Omnichannel Customer Experience and Seamless Retail Operations in Cloud
於雲上打造全方位客戶體驗及業務管理
How Should Retailers Thrive In New Retail Revolution? 新零售浪潮下,零售商該如何佈局?
Intelligent Retail: Power Up Your Business with O2O Integration
智慧新零售: 整合線上線下 引領無限商機
Transforming to Frictionless Retail
邁向全渠道無縫對接的零售轉型

Internet Security and Payment

網絡安全及付款

Online Security
​關注網絡安全
PayPal Forecasts Hong Kong Online Commerce to Reach HKD55.4 Billion by 2020 PayPal
預計於 2020 年前 香港電子商貿將達 554 億港元
Retail Cyber Security – Are You at Risk?
零售網絡安全 - 你是否處於風險中?
SSL:讓顧客更安心購物 – 你的網站安全嗎?

Digital Marketing

數碼營銷

Concepts of Online Advertisement*
網上廣告形式、概念及術語
Search Engine Marketing*
搜索引擎營銷
Social Media Marketing*
善用社交媒體
數碼營銷所謂何事?*
* Chinese version only 只提供中文版

聯絡資料

電話:(852) 2866 8311

電郵:admin@hkrma.org

網址:www.hkrma.org

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